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Thread
:
Do you want Toku to become more mainstream
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10-06-2021, 12:05 AM
#
160
mdo7
Junior Member
Join Date: Sep 2014
Location: Texas, USA
Posts: 116
OK, back on topic regarding Squid Game's impact on the US pop culture scene. I got several report on Squid Game's deep impact in the US:
NBC News article:
Netflix's 'Squid Game' is a sensation. Here's why it's so popular
2nd NBC News article:
Netflix's 'Squid Game,' a South Korean TV thriller, is over-hyped — but still historic
And to the skeptics that think that tokusatsu can't become mainstream because it's too foreign, or American can't read subtitles. Well, let me quote one of the NBC article:
Quote:
Streaming services featuring global content have
dispelled the myth that Americans won’t watch movies and TV shows with subtitles
, and no international hit has made that clearer than South Korea’s “Squid Game.”
“Squid Game” follows on the success of a host of other K-drama (Korean drama) shows, with viewership of the genre tripling among U.S. audiences last year through shows like “Kingdom S2” and “The King: Eternal Monarch.” Other countries have also gotten in on the act. “Money Heist,” a Spanish TV thriller, has developed a cult following around the globe. Other European productions, like “Barbarians” from Germany and “Rogue City” from France, also proved to be popular among Americans, among many others.
All of which proves the prediction of Bong Joon Ho, the Oscar-winning director of the South Korean movie “Parasite,” the first non-English-language film to win the best picture award at the Oscars: “
Once you overcome the 1-inch-tall barrier of subtitles, you will be introduced to so many more amazing films
.”
No longer do U.S. audiences shy away from subtitled content; clearly,
they welcome it
.
But once Netflix provided access to international content, it changed the consuming experience for Americans, as well. In the past, a foreign show made for, say, the BBC in London would need a U.S. distributor to purchase the rights to sell them to a U.S. television network. But when a show like “Squid Game” is released on a global streaming service in South Korea, it is immediately available worldwide.
And audiences have shown that they are eager to consume it quickly as is. U.S. viewership of foreign-language productions on Netflix increased by 50 percent last year.
Reading and observing what I've seen for the last few years regarding foreign dramas including K-dramas. This is why I have to revisit this topic on how to get tokusatsu mainstream given the success of Squid Game, and Netflix's foreign-language content was able to disprove that Americans audiences can handle subtitles.
How can Kamen Rider, Super Sentai, and Ultraman be able to get the same success in the US that Squid Game, K-dramas, and other foreign-language drama got in the US thanks to Netflix and other distributors that specialize in foreign-language content.
mdo7
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