[Talisman]

Quote:

Originally Posted by Mesnick

Hasbro (assuming they keep PR) should introduce the Big Three principle: Transformers-G.I. Joe-PR. And so that all of them receive an equivalent (well, or less expensive, but similar product). New toys, movies, TV shows. Even if the same PRs initially lag behind (although I doubt that the Rangers are inferior in popularity to the army propaganda from the 60s), they will later gain strength and bring their loyal audience.

That's putting a lot of stock in the belief that anyone currently in the position to make decisions at Hasbro considers PR anywhere near as important as home-grown licenses like Transformers and Joe. I really do need to emphasize that executives are generally some combination of complete morons and wildly out of touch with everything around them.

And further, speaking as a lapsed Joe fan, I assure you that you are valuing G.I. Joe as a property far above anything Hasbro itself has done over much of the last decade. The toys are in the process of a small renaissance thanks to the incredibly dedicated team working on it, but the media support is nowhere near as consistent as Transformers, and barring an overhaul of the brand's image it's going to be very hard to make it stick for the current generation, just like 20 years ago.