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Thread
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Toei Company International Expansion Deadline Article
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04-02-2025, 02:56 PM
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1
TheTakoTank
Chou Henshin!
Join Date: Sep 2012
Posts: 524
Came across this article on Reddit:
International Disruptors: Toei President & CEO Fumio Yoshimura Unpacks Japanese Studio?s $2BN Global Expansion Strategy
The most relevant quote regarding tokusatsu properties:
"Also in the works is a superhero character developed for international markets--Toei's first new superhero character in over 50 years.
'We also want to look at how we can expand our existing tokusatsu special effects franchises--Kamen Rider, Super Sentai and Power Rangers--this has always been Toei's forte and we're hoping to expand these properties,' Yoshimura says."
Other details:
- Toei wants to expand internationally due to Japan's declining population/shrinking market
- They want 50% of revenue to come from international products by 2033
- Many of these new productions will be original dramas inspired by the success of
Shogun
- Toei is also investing in upgrading their studios
- Toei will partner with Chinese studios to create content for the Chinese market
- Toei is not involved in the Disney+ Power Rangers reboot
__________________
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Originally Posted by
gashatfreak
Remember: What Would Fourze Do?
Last edited by TheTakoTank; 04-04-2025 at
02:34 AM
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