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Project R.E.D.
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Today, 05:49 PM
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42
acdcguy
Member
Join Date: Jul 2014
Location: USA
Posts: 991
Quote:
Originally Posted by
Mmicb0b
I'm 99.9% PR had NOTHING To do with the decisions (and if they did barely)
My main point wasn't to say that Power Rangers was the only/main reason why Toei canceled Super Sentai. It's more of a potential opportunity. A business decision that is on the back burner.
Quote:
Originally Posted by
Mesnick
I think the logic behind such statements is that Kamen Rider is clearly entering the international arena, and the same is expected of his partner show. And the agreement that allowed the creation of Power Rangers could hinder this. Although, as far as I remember, Super Sentai was broadcasted in Asian countries, and there were no objections from the Power Rangers copyright holders.
But I also think Power Rangers had an influence on Toei's new concept. After all, for some reason the new franchise is called Project Red, not Red Hero.This means they'll use the same abbreviation, PR. On the other hand, it rejects the idea of Hasbro's rights to the franchise. After all, just using PR instead of the full name even once is grounds for a lawsuit. Even if it's unwinnable, it didn't stop Hasbro from suing DC over Bumblebee's nickname.
It might seem like I'm arguing with myself here, so I'll summarize. My opinion: Toei took the Power Rangers into account when creating Project Red. But only as a concept, not as a competitor or a threat to their plans.
Your point aligns well with what i was saying. Toei is likely trying to consolidate their Toku IPs and likely regret not having any creative control in Power Rangers within North American distribution. At the time they licensed out Super Sentai to Saban 1) it wasn't expected to do well and 2) the U.S. was the only superpower with the greatest amount of global soft power, and 3) The only way to distribute Japanese media to the Anglosphere is to allow American or Canadian companies to heavily edit and dub it to cater to late 20th century American sensibilities.
At that time IPs weren't as massive as the star power of a celebrity, and many corporations, even domestic ones, were licensing out their IPs to syndication or competitive networks. Now we are knee deep into the 21st century and China is a growing superpower, and Japan is a strong regional power with global soft power. The MCU has completely changed the perspective on IP consolidation (noting the messiness of spreading out IPs to competitors like Hulk to Universal Studios, and Spider-Man to Sony Pictures). The internet has completely changed how international distribution works. Streaming has also created a bubble of IP consolidation and leading to corporations merging to stay afloat.
Every other adaptation of a Toei toku property has failed, allowing Toei to consolidate their properties and have greater control over their IPs when trying to market them abroad. The only hold out in this consolidation is Super Sentai. Since Hasbro holds the licensing rights to Power Rangers and permits them to create rangers and teams without using Sentai footage, this puts Toei in a bind because 1) they cannot market Super Sentai to North America even if its a season not yet adapted, and 2) Toei loses necessary funding for their Super Sentai productions from the licensing fees charged to use Sentai footage to adapt it to Power Rangers. Thus not only do they lose a vital market to sell their IP to, they have a reduced budget for Sentai going forward. With Sentai on the decline and losing licensing sales Toei had no choice but to cancel Super Sentai for the time being. While Power Rangers is not the only reason why Super Sentai got put on ice for the time being, it is a factor that cannot be ignored.
Last edited by acdcguy; Today at
05:57 PM
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