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Build was envisioned to be the last Heisei era show and was designed to be a "return to the roots" of Kamen Rider. This is because Toei, as well as most of Japan, thought Heisei was gonna end in 2018.
These eras correspond to the reign of individuals who choose to abdicate when they want, so it's not always a clear distinction you can plan around with a show that operates with a 1+ year lead time. I also think we'd all be surprised at how the Pandemic impacts sales. Globally, we are seeing people spend more on entertainment and merchandise- things that lend themselves to escapism and nostalgia. Video Games are booming and there is an increased demand for TV shows, Movies, and things to watch/consume. That being said, it's less clear how the Pandemic specifically effects kids toys, as nostalgia is really an adult thing. |
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But then you look at the other two quarters that were completely caught up in the pandemic and its restrictions -- the third and fourth of Zero-One. And Zi-O aside they done better than almost every third and fourth quarter to date, in fact eclipsing both of them. |
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From what little I know, Japan didn't really have a nation-wide lockdown, so the businesses big or small wasn't tremendously affected, unlike other countries. I've only heard of certain prefectures getting the lockdowns.
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Don't want to open a can of worms here, but maybe people aren't just big on the Saber merchandise ?
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Yeah my statement was leaning in favor of the idea that Saber itself is not performing well and the pandemic likely doesn't make for a good explanation.
I personally note that this the first primary henshin belt that is a sword and therefore much more dramatically out of scale. Bandai definitely took a risk with that one. |
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I am very okay with this lol
https://i.imgur.com/EJtVFLw.jpg |
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