Neither?

I mean they both had their odd moments but I wouldn't really describe either one as "confusing".

Do the idea of Dr. Jekyll and Mr. Hyde-type rider or Bruce Banner/Hulk-type rider?

Just says when he transformed into Kamen Rider, The Suit take over him and become a completely different person like Mr. Hyde or Hulk.

When he turn back into his normal self, He is unaware of what happens

Amazon Omega, pretty much.

Or even Agito for the first few episodes or so.

I don't know, Shin looks pretty Hulky.

https://m.youtube.com/watch?v=-r2-cTSAJlw

Reminds me of Leangle

So there you have it; plenty of Kamen Hydesters.

Which Villains that made it WAY Personal for Kamen Rider?

This Villain did something so evil that cause Kamen Rider to want to kill him or her

Ones I can remember: (Also, spoilers ahead)
Gaim: Sid straight up killed Hase, so that makes Kouta want him dead by episode 15.
Drive: Shinnosuke's dad was killed by the Roimudes (Plus Douchebag McPolice Dude, who may have been Nira), so that was the plot of most of the second half of the series. Plus, Gord Drive and Mach and Chaser.
Ghost: Adel killed his father. Except for that movie when he didn't

So I was rewatching the clip of Genmu is Ghost using Shariki Sports and he puts it in the finisher slot to summon the bike. Is that actually a function in the show? Using the finisher slot to summon an item related to the Gashat?